People are often interested in what we do as event planners and producers. We love sharing what we know, what we learn and the challenges we face along the way. We want people to be interested, because what we do is for them. We need a audience for what we do. Yet it’s rare that someone actually sees the true planning process from beginning to end.
Most people considering a career in the event industry have an interest sparked by events they were personally involved in. They planned college events, family parties, maybe a wedding. That’s a great introduction to the event world, but it’s also a very small deceiving part of it.
An event can be everything from a meeting or conference to a fundraiser, product launch or marketing effort. A good planner must be able to adapt to different personalities, budget constraints, deadlines, changes and keep track of every detail along the way. So to answer the often asked question of “what do event planners do”?…. the answer is everything.
For someone truly interested in being a part of the event industry a journey of self discovery is required. The journey never ends and you must adapt and change with each new trend, each new client and each new challenge. You have to create your own success formula, your own style and your own clients who believe in you and what you do. It’s part sales, part production and part smoke and mirrors. You can’t show anyone an event until it’s happening. The idea in your head is only seen by you, so you must find people who trust in your idea. People who trust in you.
It’s never easy and I can’t tell you how to do it. What I can tell you is this, embrace failure. It’s the best teacher there is. Abandon all hope of a normal, stress free life. You will do things and go places most people never will, but there is a price to pay for it.
Get a sense of humor and learn to laugh at the person in the mirror. Be real. Never offend on purpose, but don’t be afraid to speak your mind even at the risk of offending. Understand that you don’t want everyone as a client. Nurture your drive, confidence, patience, listening skills, always deliver more than promised and never take anyone for granted.
Those are principles for life, not just event people.
Should you be an event planner? Probably not, but you already knew that. All planners do.