Why Do You Charge That?

cheapdjedit (2)Over the years we have been a part of many weddings, providing entertainment and planning services for couples with different tastes and different budgets.

When it comes to providing DJ entertainment, one of the questions we are most asked is why some DJ’s charge $200 and some charge $2000. I can’t explain what other people do or why they do it, but I can explain why we charge what we do.

It’s not some random number we pick out of the air. In order to run any successful business you must have a solid cost analysis of your services. You have to weigh the cost of equipment, time, labor, expenses and compensation. Because we take what we do very seriously and don’t approach one of the most important days in a person’s life as just a “job” we could not charge $200 and stay in business.

For a typical wedding we bring about $10,000 worth of equipment. We have equipment most people will never see such as equalizers and lighting controls, plus back up equipment just in case something fails. All that has to be maintained and replaced from time to time. If you were to go out and rent the equipment we bring it would cost you about $1500. In our pricing model we provide clients $10,000 worth of equipment for about $500.

Then there is the cost of music. We update our music library at least once a month. That annual cost is over $1000. That does not include the purchase of special songs our clients request. The cost is spread out between the number of DJ events we do each year. This allows us to always have to songs that are important to you.

Then there is transportation costs. All that equipment has to get to and from events. That requires time to check equipment, load and unload equipment, update new songs, maintain a company vehicle, insurance and fuel costs and time spent meeting with clients.

To maintain an office, website, phone line, liability insurance all are additional costs that must be factored in to pricing.

Then of course we have to make a living as well and we do this full-time. It’s not just us playing some songs on the weekend for a few extra bucks.

When you add it all up, we charge what we believe is the lowest price possible in order to provide our clients with the highest level of service.

 

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