Author: pierceevents

President of Pierce Events - National event planning and production based in Pittsburgh, PA

Time Flies

It’s hard to believe but it was 10 years ago the first post on Eventspark appeared. So much has happened since we first began Pierce Events and this blog.

We have traveled all over the country and have been a part of some truly incredible event productions and we aren’t slowing down.

We ended the school year with a bang as we brought our DJ show to area schools. It’s become a tradition for a number of schools to have us back each year.

We were in Atlanta for the 3 day Wine & Food Festival. While there we met some great people and had a chance to visit the set of the TV show “The Walking Dead”.

In June we launched a event series in partnership with Square to equip small business owners with the tools they need to succeed and grow. We

featured some really knowledgeable and inspirational speakers and hosted a series of classes in both Atlanta and Pittsburgh. All of it was offered for free and the feedback has been great. Hopefully we will be able to bring this program to additional cities across the country next year.

Our next event takes us to Bloomington, Indiana and we have events in production in Texas, California, Wisconsin, Ohio and New Hampshire for the second half of the year.

It’s been a great summer so far and we look forward to many more great events ahead.



The Reality Of Fantasy

Last year we met in California with a company developing a virtual reality platform. While VR is now accessible even for home use, this company is taking it to the next level by not only enhancing the technological aspects, but bringing together some of the most innovative minds from the artistic, entertainment, production, film and event worlds in a unique partnership. The idea is to go beyond current VR capabilities and create a totally location based immersive experience that incorporates the guest into another world. Participants get to freely roam on a stage with physical props that are incorporated into the experience. Each participant wears their a VR backpack complete with an integrated computer.

SPACES was founded at DreamWorks Animation and the team has wide-ranging backgrounds in film, television, video games and theme parks. We were invited to tour their newest project location in San Jose, CA.

As we walked through the venue still under construction at the time, we learned about the layout and vision. We also discovered a Pittsburgh connection as a CMU grad guided us through the venue. Needless to say we were honored to be asked to produce the grand opening event for this future of entertainment.

SPACES will launch a brand new immersive VR experience at the Century 20 Oakridge in San Jose, CA featuring “Terminator Salvation: Fight for the Future”  It will feature multi-sensory VR technology blending 4D effects, 3D face scanning, physical interaction and social group play.

Thrill-seekers will gear up and join the resistance in the fight against Skynet in a heart-pounding, untethered, adventure that takes place in the Terminator universe. Upon entering guests will register and scan their faces using SPACES’ unique, proprietary face scanning technology. Fans will then be immersed in a free-roam, virtual reality battle with up to four people in a group.

Transforming locations into digital playgrounds, SPACES invites guests to engage their senses through virtual reality, haptic feedback and environmental effects that guests can reach out and touch. The moment they take off their headsets, guests will immediately receive a cinematic video of their experience that they can take home and share on social media.

Technology is advancing everyday. It is now possible to place you into movies along side the actual stars and interact with countless characters in endless environments. The impact this could have on the future events could be huge. Imagine attending a concert or event happening thousands of miles away, or attending a luxurious gala in what is really an empty space. The possibilities are endless.

Be sure to follow us on Facebook Twitter and Instagram for updates from the opening event.

Back to One

We are off and running in brand new year. Those first ten flew by.

It’s always good to think back to where you started, take a look at where you are and point your sights to where you want to be. When we first launched we did just about anything, anywhere, with anyone that wanted us. All those challenges and less than glamorous moments were great lessons.

When we first pursued event production outside of Pittsburgh it wasn’t easy. We knew what we could do, but no one else did. That meant we had to prove ourselves. One of our first jobs was in Oklahoma. We drove 2000 miles round trip. Stayed in the cheapest motels we could find and even spent a night in a rental car at a rest stop. Oh the good old days. We saved our client a ton of money, proved what we could do and most importantly earned their trust and future business. That led to a relationship that endures to this day.

While I love sharing what we do in planning and producing events all over the country, often times people only see the finished product. Often the real work is missed. I’m happy to share what goes on behind the scenes for those that have an interest. That’s where the real work is done.

I invite you to join us this year on Facebook, Twitter and Instagram. We will share peaks at what goes on before showtime and the invite you in to our events happening all over.  You are invited to travel with us to across the country via social media. We would love to hear from you as well. Share your ideas, reactions, questions. Come along with from New Jersey to California and of course we will share our home base of Pittsburgh with you.

We have a lot of exciting new things planned for 2019. A new look, new design, new production elements and a whole lot of fun along the way. Join us.

Happy New Year – Shaun Pierce, Pierce Events


2018 is fading fast…..

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Photo by Pixabay on

2018 marked our 10th anniversary as Pierce Events and the time has flown by. It’s been an incredible journey so far. We kicked off this year down in Mexico with our friends from the Zac Brown Band. The friendships and connections we made have been great. We love working with talented people who make the world a better place.

We were happy to team up once again with Comcast for events at the Penn State Blue & White game and college campus events. Our friends at Pepsi worked with us on a number of events from Pittsburgh to New York and Kentucky.

Summer months took us to Sandcastle water park and to Hershey, PA. We had an amazing time at the Air Force Museum in Dayton, OH and produced a concert series at the Washington Wild Things Stadium.

In September we traveled to San Diego for a concert with the Zac Brown Band, Doobie Brothers and The Eagles. We also caught up with our friends Brian Collins and Daniel de los Reyes who we met two years ago in Mexico.

We made a few trips to Chicago for work and play and even had a chance to talk some Chicago blues with a genuine Blues Brother, Dan Akroyd.

We will close out 2018 with a number of events including one in San Francisco, CA and are planning on our first 2019 event in Dallas, TX.

When we started our company 10 years ago we had high hopes and worked hard to earn the trust of each and every one of our clients. Our dedication to our clients has earned us the reputation of one of the most reliable and dedicated event companies around.

We want to thank every person who has made what we do possible. Thank you for 10 incredible years and to the next decade of great events.


Welcome Home – A Very Special Dedication

DSC_1254Recently we were fortunate to be a part of a very special dedication event. A memorial was unveiled at the U.S. Air Force Museum in Dayton, OH. This event honored the Air Force security police squadrons that served from Vietnam to today.

To be among those men that served, hear from Maj. General Spacey of Lackland Air Force Base and remember those that fell defending our nation, was not only a lesson in history, but a rare first hand glimpse of how serving forever impacts your life. There were many laughs and a few tears and countless stories that need to be heard by future generations. Many of these soldiers we never welcomed home until now. This was extra special because our family traveled in from across the country to honor our father Sgt. 821st CSPS James G. Pierce who served.

DSC_1261The Air Force Museum is a truly incredible collection of aircraft through the ages and the history of national defense from the air. Admission is free and with 4 hangars and aircraft outdoors, you could spend a week there and still not see everything. We highly recommend planning a visit and be sure to take a walk through memorial park outside the museum and the many monuments.

It’s been awhile…

20180518_202329We slacked off on blog posts. Fully admit it. Things have been a bit hectic and focus has been on other things, but let’s catch up, shall we?

We had another awesome time in Mexico kicking off the 10th anniversary of Pierce Events in Mexico in March. The celebrity entertainers down there were great and we saw some great friends. We spent St. Patrick’s day with a great couple from Ireland and 2000 friends. An American celebration of the day is quite different from what they see in Ireland and it was a hec20180314_132046k of show. To celebrate with people from all over the world and the Zac Brown Band on stage was amazing.

Back on U.S. soil we traveled to Penn State University for events in conjunction with the Blue and White game. It was full day that kicked off with a sunrise dance party, concert, the worlds fastest tailgate party and of course the game.

We were honored to be a part of weddings and proms, global meeting day and our president Shaun Pierce, was tapped to join the board of directors for the International Live Events Association. That kicked off with a meeting with event professional from all over the world in Chicago in May.

As usually we were a part of a number of year-end celebrations as the school year ended. We are always happy to connect with kids in the community and bring our clean beats DJ show to schools throughout the area.

20180616_192820As summer rolls on, we are looking forward to honoring our military vets with a very special dedication event at the Air Force Museum in Dayton, OH. This includes Sgt. 821st CSPS James G. Pierce who served 2 tours in Vietnam.

We are also happy to be working with Y108 on a concert series at Washington wild Things Park through September. Our next west coast event is in August as we return to Los Angeles with other California and Texas events in planning.

We would love to talk to you about your event. Large or small, local or national, we can help. Visit our website at www, like us on Facebook, follow us on Twitter and Instagram, call or message us. We are here for all your event needs.

Thanks for all your support and enjoy your summer!

St. Patrick’s Day – Pittsburgh Style

St. Patrick’s Day is a big deal in our home city. Pittsburgh hosts one of the largest St. Patrick day parades in the world, second only to New York city.

While our team will be celebrating Irish heritage at an event outside of the county this year, here is a peak at what’s going on. Oh, and it goes way beyond a day.


The schedule for events leading up to the parade is as follows:

March 6 – Allegheny County Council Proclamation of County’s Irish Heritage at the Allegheny County Courthouse at 5:00 p.m.

March 9 – Annual St. Patrick’s Parade Button Party at Mitchell’s Pub (304 Ross Street) from 5 p.m. – 7:30 p.m.

March 11 – AOH Division 9/Allegheny County Communion Br

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t St. Paul’s Seminary (2900 Noblestown Road) with Mass celebrated by Bishop David Zubik at 10 a.m., followed by a breakfast banquet and official program.

March 13 – City Proclamation of “St. Patrick’s Week in Pittsburgh”10 a.m. – City-County Building (

Downtown) at City Council Meeting

March 16 – Crowning of 2018 Miss Smiling Irish Eyes by Allegheny County Chief Executive Rich Fitzgerald at River’s Club, Oxford Center at 12 p.m.

The activities happening on St. Patrick’s Day (March 17) are as follows:

  • Parade Day Mass at St. Patrick’s Church in the Strip District at 8 a.m.
  • 2018 St. Patrick’s Day Parade – 10 a.m. (same parade route as 2017)
  • Family-friendly Parade Fest in Market Square from 10 a.m. – 1 p.m.

Mr. Bezos’ Neighborhood

I was talking with a few event industry folks and the subject of Amazon came up. Amazon is currently seeking a location for its second headquarters. The competition between cities to attract the billion dollar company and the jobs it would bring is pretty stiff. Pittsburgh sent a bid and has been touted as a contender.

While the economic impact would be incredible should Pittsburgh be chosen, it would also transform our city in both positive and negatives ways. You can imagine how costs, and traffic would rise, but so would home values, jobs and investment.

Mr Rodgers neighbor might have Mr. Bezos moving in and buying up the block. You can debate the pros and cons on your own, but let’s take a look at the prospect.

Some of Amazon’s top officials have ties to Pittsburgh. Their CFO Brian Olsavsky went to CMU’s Tepper School of Business and his wife is from Pittsburgh. Jeff Wilke, CEO grew up in Pittsburgh. These guys are in the position to have serious input on the decision and could be hero’s in this city if Pittsburgh is the choice.

Pittsburgh has plenty of land available for such a project, it’s highly affordable , we have already attracted some innovative companies like Google, and Uber. Pittsburgh can offer highly skilled employees through our higher education facilities and provide them and stunning beautiful and affordable place to live and raise a family.

Our biggest downside is we are not the transportation hub we used to be. However, even that is beginning to change with new direct flights being offered. We also have an award-winning airport that is not at capacity and could easily adapt to expanding needs.

One of the reasons we base our national events out of Pittsburgh is because it’s relatively easy to get to a number of major cities. Cleveland, New York City, Philadelphia, Washington DC, Buffalo, Detroit, even Chicago. We can produce an event in those cities without having to be physically based in a high cost location. With a company like Amazon coming to town, any transportation issues to or from Pittsburgh would be quickly addressed.

I can’t say for sure what will happen, but we see some very exciting things on the horizon for this city with or without Amazon.

10 and Counting


With the start of 2018, we entered our 10th year of operations at Pierce Events. It’s a bit hard to believe it’s been that long, but I spent 15 years doing events for others before we launched and that seems like a lifetime ago.

Instead of recapping the journey, I thought I’d write this post to those of you who have in the back of your mind the idea of maybe starting your own business.

First know it’s terrifying. You will spend countless unpaid hours working your tail off. You will face uncertainty that never goes away. 20 percent of new businesses don’t make it a year. Half only make it five years. Only one third will be around 10 years.

You will meet great people who will encourage you and you will meet some awful people who want to see you fail. Everyone has advice, many will treat you unfairly, and you will discover who you really are, not who your boss wants you to be.

Economic factors won’t make or break you if you learn how to adjust to them. If you don’t, they will destroy you. Listen to everything and everyone and only believe about 10 percent of it.

The people who are against you will be your biggest motivators. If someone gets under your skin, understand that is fuel to prove them wrong. If someone can crush your spirit with words, you have no chance of making it.

It’s not a path for everyone. If you can’t deal with sales, customer service, marketing, management, accounting, and development as all part of your daily job, it’s not for you. If you want a 9-5 paycheck every 2 weeks, this is not for you.

Honestly for years I was too sacred to do this. It was too much of a risk. Everyday is a risk, but it has allowed me to go places, do things and meet wonderful people around the world.

We owe our success to thousands of people. From everyone who trusted us enough to hire us to plan important events to the people who attend those events. We are forever grateful to our clients and partners.

Deciding to set off on your own takes soul-searching, planning, research and I suggest a lot of prayer. Failure is a great teacher and honesty is highly valued these days.

Whatever role you played in our success, even if it’s just reading this blog, thank you for 10 years of wonderful events.