Enetertianment

Why Do You Charge That?

cheapdjedit (2)Over the years we have been a part of many weddings, providing entertainment and planning services for couples with different tastes and different budgets.

When it comes to providing DJ entertainment, one of the questions we are most asked is why some DJ’s charge $200 and some charge $2000. I can’t explain what other people do or why they do it, but I can explain why we charge what we do.

It’s not some random number we pick out of the air. In order to run any successful business you must have a solid cost analysis of your services. You have to weigh the cost of equipment, time, labor, expenses and compensation. Because we take what we do very seriously and don’t approach one of the most important days in a person’s life as just a “job” we could not charge $200 and stay in business.

For a typical wedding we bring about $10,000 worth of equipment. We have equipment most people will never see such as equalizers and lighting controls, plus back up equipment just in case something fails. All that has to be maintained and replaced from time to time. If you were to go out and rent the equipment we bring it would cost you about $1500. In our pricing model we provide clients $10,000 worth of equipment for about $500.

Then there is the cost of music. We update our music library at least once a month. That annual cost is over $1000. That does not include the purchase of special songs our clients request. The cost is spread out between the number of DJ events we do each year. This allows us to always have to songs that are important to you.

Then there is transportation costs. All that equipment has to get to and from events. That requires time to check equipment, load and unload equipment, update new songs, maintain a company vehicle, insurance and fuel costs and time spent meeting with clients.

To maintain an office, website, phone line, liability insurance all are additional costs that must be factored in to pricing.

Then of course we have to make a living as well and we do this full-time. It’s not just us playing some songs on the weekend for a few extra bucks.

When you add it all up, we charge what we believe is the lowest price possible in order to provide our clients with the highest level of service.

 

30 Requests For Your DJ

When it comes to hiring a professional DJ for a wedding or an event there is often a conflict between perception and reality. The perception is a DJ plays music and makes the lights blink. How hard can that be? He (or she) probably sleeps all day and only works on Friday and Saturday nights. While that may be true from some out there, those are not the people you want to hire for your event. They are not professionals.

The other perception is a DJ should not cost more than a few hundred dollars. I mean really, the DJ is pressing play on songs, so why should it cost more?

When you hire a professional DJ, that person has likely invested over $10,000 in equipment. They are often the first one to arrive and the last to leave, so a 5 hour event is 9 hours or more for them. They pay thousands of dollars to update their music collection every year. They spend time reviewing new music, answering client questions, visiting venues, maintaining equipment, directing caterers, photographers and venue managers as to what happens and when. They attend meetings, send out contracts, work on timelines, deal with drunken guests and go out of there way to make sure everything goes perfectly. They need to be able to make a living just like everyone else.

Value is often forgotten and instead people look strictly at cost. You can always find someone cheaper, but you must understand what you get in return decide how important you event is to you. Here are some key questions to ask yourself of any DJ you consider:

  1. Do you get quality, professional equipment?
  2. Do you get a 2 person team that understands your event?
  3. Will your actual DJ meet you in person before you book them?
  4. Does your DJ know how to use their technology and how to troubleshoot issues?
  5. Will they set up long before guests arrive and work with other vendors?
  6. Can they adjust to schedule changes and unplanned issues?
  7. Do they know how to do introductions, tell a story and properly use the microphone?
  8. Will they be respectful to all your guests and not play offensive music?
  9. Do they prepare well in advance for your event?
  10. Do they play music from legal and reliable sources? Not from streaming or internet sources.
  11. Do they make sure their set up looks clean and professional?
  12. Do they refrain from drinking and smoking during your event?
  13. Do they dress in proper attire and appear well groomed?
  14. Do they speak clearly and naturally without putting on a show?
  15. Do they understand proper volume, tone and clarity for the entire room?
  16. Can they multi-task with music selections, announcements, and guests?
  17. Do they know how to mix different types and eras of music?
  18. Can they adjust to the crowd and bring people to the dance floor?
  19. Do they understand they are not the focus of attention?
  20. Do they value what they do and charge appropriately for it?
  21. Do they honestly answer your questions?
  22. Do they care about you and don’t consider your day another “gig”?
  23. Are they insured?
  24. Do they clearly explain what they will and will not do?
  25. Will they give you the time and attention you deserve?
  26. Do they have a back up plan should something go wrong?
  27. Do they have experience and a good reputation?
  28. Are they someone you trust and can work with?
  29. Will they promptly answer your calls and emails?
  30. How will they make your event unique and memorable?

Any professional DJ is going to have quick and honest answers to every question. Most people only hire a DJ once in their life and so many part time amatuers count on ignorance. A bad DJ can will ruin a great event. Don’t let it happen to you.

The Entertainment Business – Entertaining Business Development

Not many people would argue that a conversation over a glass of wine in a relaxed atmosphere is much more appealing than a presentation in a conference room. Companies will often fly hundreds of people to destinations for sales meetings, education and training, all in between food, entertainment and fun. But why go to the expense and trouble? The answer is very simple. It works!

Creating an experience built around great wine, great food and great company is more powerful that any marketing piece ever dreamed of. We have the tools to help you take your business entertaining to a new level.

Entertaining should be about developing your business. Enjoyable social events are branding moments that people will long remember and always associate with you. They may just be one of the best investments you could possibly make, because every event is an opportunity to influence and impress others. Creating a memorable experience doesn’t need to bust your budget. A qualified event planner can guide you to obtain the most out of your budget.

So where do you start? First, leave the planning to the experts. It’s doesn’t matter if you are hosting a luncheon or a destination meeting, asking employees or trying to do it all yourself will create work tension and lessen the impact of the event. An expert will save you time and money and allow you to focus on your role.

What is your role? 

Be an enthusiastic host. It’s important to get the most out of your hosting role. Greet people as they arrive. Set the tone for the event.

Food and drinks can be a great business tool. Introducing guests to great wine and great food creates a wonderful atmosphere for clients and employees alike. Work with a sommelier and chef to assist in pairing wine with food and create a key experience for guests.   

Be sure to connect with your guests. If you, as the host, don’t seize the opportunity to engage with your guests the event is wasted. Don’t just talk business. Use the time to find out about people and their personal life. Knowing about a person’s children and family, their hobbies and interests creates a personal connection. Showing genuine interest in people is important even in a business relationship. Don’t just look for the most important person in the room. Make efforts to help people mingle and meet others. 

Consider giving your guests a nice take-home item. It’s way of thanking them for attending and an opportunity to have guests leave with your branded item and remember the evening.

Entertaining can be an powerful marketing and business development opportunity and give clients, prospects and even employees a positive impression of your brand and company. It’s a key step in building a strong business relationship. If you would like to talk about you next event, contact us.

Pierce Events