You don’t have to look far to find a company touting an award they won. In the bridal business you find a number of companies with awards from the Knot & Wedding Wire. Some of these companies do fantastic work worthy of an award. The question is how are the “award winners” chosen?
A first Pierce Events was given the same awards. It was nice to be recognized, but I soon realized that unless you were paying to advertise the awards go away quickly.
Online reviews are important in today’s business. Consumers look at your company website, but they also look at third party reviewing websites. So while honest reviews are valuable, not all reviews posted are honest.
Wedding Wire has 29 “award winning” DJ’s in the Pittsburgh market. The Knot has 3. A bit strange. As for planners, Wedding Wire has 11 The Knot has 1. Yes 1.
How is it decided who wins? Your guess is as good as mine.
My point here is while there are great companies that are listed in The Knot, Wedding Wire and similar websites, the awards touted by so many may be misleading and about as valuable as a wooden nickel. Shop with caution.
Eventspark 