Making Your Event Rock!

Music DoodleThe crowd is up dancing, clapping, singing along. For that one moment they are one group, sharing an experience. It’s happens at every concert and people pay top dollar for the experience. Can you have the same experience at your gathering. YES!

Music is powerful and should be used as part of any production plan. Walking though the mall the other day a I saw 3 DJ’s playing in stores. Lights and music draw much more attention than any old “Sale” sign. Retailers are getting the idea and so should you.

Event planners are really in show business and it’s our job to create effective shows that do more than just entertain. The goal is to appeal to people in ways that help convey an essential message that it is distinctive and memorable.

Staging and lighting are tools, but the real show is the emotion. Think of every great show you’ve attended.  You got involved, excited, it stirred something in you. That’s what made it work.

In most cases music should effectively be used from the moment guests arrive. It sets the tone for what people are about to experience. Upbeat music get people energized but it can also be used to build suspense, drama or direct audience attention.

Music is an important part of your content beyond just entertainment. Music beds in videos, bringing people on and off stage, sound effects, building reveals, pre-show music and more.

Music is often the first impression an audience has. Have you ever heard something in the distance as started seeking the source? Often before a person sees something, they can hear it. Your eyes look ahead but your ears go far beyond. That subconscious experience begins.

When planning an event we always consider not only what guest will see and learn, but what will they smell, feel, taste and how they will react? How can we capture their emotions and lead them on a journey that creates a wonderful lasting memory?

 

We all have personal connections to certain music and songs. Different era’s have their own defining sound. Big Band recalls a wartime era, disco and your are instantly in the 70’s. A song can bring back a memory or a feeling and that is a powerful tool that is often overlooked.

Like any event element, there are trends and styles when it comes to music for events, but classics always return. You have to know and understand your audience to make the right choices. We often help clients do just that.

If you are inspired to start considering the use of music in a broader sense that’s great. It also comes with a word of caution. Make sure you have legal use of the music. You can’t use just any song in a video or on a website and you should always make sure the use of music in any setting has a proper license. Your event planner can assist you.

Contact us if we can help build the soundtrack for your next event.

 

Connecting Beyond Your Event

Social media provides a powerful opportunity to connect your event and messaging beyond your guests in attendance. Social media can expand your event marketing efforts and your onsite attendee engagement. Here are some ways to make social media a part of your next event.

  1. dsc_1093Visual Focal Point – Give your attendees the perfect backdrop for their photos as well as a reminder of your event hashtag. Providing something that attendees will what to take a photo of that is branded with your logo and hashtag will increase engagement. Include your hashtag on signage branding and throughout the event.
  2. Selfie Stations – Fun and eye catching stations throughout the event with your event hashtag, quote bubbles, or emojis encourage people to snap and post there experience to social networks.
  3. Make Your Guests A Star – Moderated social media feeds displayed on screens or projected in your venue allow guests to see posts from the event and spur additional posts.
  4. Social Swag – Ensure all promotional items are branded with your hashtag and logo. Great promotional items can encourages additional social media.
  5. Good Food – Food and beverage are integral parts of your event and people love to take photos of food. Incorporate your event hashtag on napkins, glassware, or even on the food itself.
  6. Reward Your Most Active Influencers – Give away prizes for those who post from your event. You can set up a Twitter activated vending machine that dispenses items when someone posts using your hashtag.

We have a number of other ideas and tools available to connect events, marketing, messaging and engagement with attendees and social media audiences. Make your next event more impactful with our team of event and social media experts.

 

 

Why Do You Charge That?

cheapdjedit (2)Over the years we have been a part of many weddings, providing entertainment and planning services for couples with different tastes and different budgets.

When it comes to providing DJ entertainment, one of the questions we are most asked is why some DJ’s charge $200 and some charge $2000. I can’t explain what other people do or why they do it, but I can explain why we charge what we do.

It’s not some random number we pick out of the air. In order to run any successful business you must have a solid cost analysis of your services. You have to weigh the cost of equipment, time, labor, expenses and compensation. Because we take what we do very seriously and don’t approach one of the most important days in a person’s life as just a “job” we could not charge $200 and stay in business.

For a typical wedding we bring about $10,000 worth of equipment. We have equipment most people will never see such as equalizers and lighting controls, plus back up equipment just in case something fails. All that has to be maintained and replaced from time to time. If you were to go out and rent the equipment we bring it would cost you about $1500. In our pricing model we provide clients $10,000 worth of equipment for about $500.

Then there is the cost of music. We update our music library at least once a month. That annual cost is over $1000. That does not include the purchase of special songs our clients request. The cost is spread out between the number of DJ events we do each year. This allows us to always have to songs that are important to you.

Then there is transportation costs. All that equipment has to get to and from events. That requires time to check equipment, load and unload equipment, update new songs, maintain a company vehicle, insurance and fuel costs and time spent meeting with clients.

To maintain an office, website, phone line, liability insurance all are additional costs that must be factored in to pricing.

Then of course we have to make a living as well and we do this full-time. It’s not just us playing some songs on the weekend for a few extra bucks.

When you add it all up, we charge what we believe is the lowest price possible in order to provide our clients with the highest level of service.

 

Modern Event Security

pe0077511.jpg

Event Security Is A Growing Concern

The recent attacks in Nice, France, Orland0 and Dallas have event professionals questioning safety where large crowds gather. High profile events with a large amount of people attending are sadly an attractive target for terrorists.

With the attack in Nice, as well as recent attacks in other cites, every event producer is forced to review security measures and develop a plan of action should something occur.

We always plan in case things go wrong. What if the power goes out or the weather is bad? It’s heartbreaking to now sit in a planning meeting and talk about what to do if there is an active shooter. How do we respond if there is an attack? Have we consulted police and first  responders for an action plan?

“Expect the unexpected.” said Professor Jason Draper who studies event planning and tourism at the University of Houston.

“We live in a free society and we have to do the best we can to protect ourselves when we travel and go to events an have a plan in place if something should happen, how to help the people who are injured and stop it as quickly as possible.” he said.

For events large and small, event professionals must always plan for the worst case scenario. The problem is that scenario gets worse every day. Every attack, every circumstance teaches us to be even more prepared.

A few years ago one of our clients suffered a shooting at their venue. Security procedures changed from that moment on. Sadly, one of the police officers recently shot and killed in Dallas was part of that security team.

It’s truly a sad day when we can no longer gather to celebrate without concern for the lives of those attending.

 

 

 

Random Thoughts from Event Land

We just returned from a few days in Nashville, TN. What a great city with amazing talent on every corner. There is something to be learned from it. Talent is important, but it’s not enough to insure success.

Competition drives you get better. It takes you beyond what you think is good and forces you to be great. It also shows that you have to build the right team. No matter what you do in life, your team will be a big part of what you achieve. Your “team”may be your family or work partners, your mentor or anyone who supports you and encourages you to reach the next level.

We are very blessed to be able to travel and experience different parts of the world and we always seem to find something unexpected that impacts what we do.

I just read an article on the events industry and how there is a change in attitude.For a long time the event industry was about image. We have elevated some event planners to celebrity status and turned weddings and events into reality shows. The attitude we have had since we first launched our company has been very different. We have never been about awards, celebrity events or impressing anyone but our clients. Our clients are real people with real goals and so are we.

It refreshing and inspiring to see other people confirm we are on the right track. It’s great to add more top notch people to our team and learn new things every day.

As Summer is about to arrive we look forward to the many events we have planned all over the country.

 

 

Spring Ahead!

I write this post from Indianapolis, Indiana. Spring has been a busy time for Pierce Events. Currently we are traveling through multiple states for an exciting product launch. The soft drink Sierra Mist is going away and being replaced by “Mist Twist”. We have been introducing the new product line to customers with events all over. Some of the most effective marketing efforts are face to face events and we are happy to be a part of it.

Next week we travel to Detroit, MI for a grand opening event. We have been doing more work in Motown and this time we have teamed up with the Detroit Lions & Tigers for this event. We look forward to working with our Michigan production team.

We are very excited to be working with the Washington Redskins for their draft day. We will be there with an exciting experiential program for attendees.

In the coming months we have events planned in Louisiana, Nashville, West Virginia, and several other projects in the works as well as graduation and end of school year parties.

Be sure to follow us on Twitter @pierceevents for updates from the road.

Happy spring!

Fun Wedding Ideas

Everyone wants their wedding day to be unique, but most weddings have very traditional elements. Often couples look to us for ideas to make their wedding stand out.

Here are a few ideas to surprise and entertain your guests:

Anniversary Dance
Dance-AnniversaryDanceThe happy couple is just beginning their life together, but it always creates a memorable moment to recognize your married guests. We do that through the anniversary dance.

It is a moment in the evening when all married couples are invited onto the dance floor. As a special song dedicated to all those couples plays, gradually people are asked to step off the dance floor according to how many years they’ve been married. By the end of the song, the couple that has been married the longest is left one the dance floor. We usually ask that couple to give some advice to the newlyweds. It’s always wonderful to hear what a couple married 50 years or more tells the couple married for only a few hours.

Food Stations
We are not talking dinner here. As the night (and the celebration) goes on, some couples are presenting small food stations for guests to nibble. Everything from sliders to sushi. A few small bite sized snacks keep guests fed and ready to continue the party.

Dessert and Food Trucks
If you are planning a grand send off with sparklers, paper lanterns or even bubbles, consider surprising your guests outside. Food trucks can provide everything from coffee and ice cream to kebabs and desserts. These can serve as a great alternative to a traditional desert.

Put On A Show
If you want to change up a night of dining & dancing, consider putting on a show for your guests. We’ve seen everything from Marching Bands to a fully dressed KISS Tribute band join the party. It’s even fun to incorporate professional dancers. Have them blend in with your guests and then watch them wow everyone when they hit the dance floor.

Hopefully some of these ideas will inspire you. For more information and more ideas, contact us at Pierce Events.
 

 

 

 

30 Requests For Your DJ

When it comes to hiring a professional DJ for a wedding or an event there is often a conflict between perception and reality. The perception is a DJ plays music and makes the lights blink. How hard can that be? He (or she) probably sleeps all day and only works on Friday and Saturday nights. While that may be true from some out there, those are not the people you want to hire for your event. They are not professionals.

The other perception is a DJ should not cost more than a few hundred dollars. I mean really, the DJ is pressing play on songs, so why should it cost more?

When you hire a professional DJ, that person has likely invested over $10,000 in equipment. They are often the first one to arrive and the last to leave, so a 5 hour event is 9 hours or more for them. They pay thousands of dollars to update their music collection every year. They spend time reviewing new music, answering client questions, visiting venues, maintaining equipment, directing caterers, photographers and venue managers as to what happens and when. They attend meetings, send out contracts, work on timelines, deal with drunken guests and go out of there way to make sure everything goes perfectly. They need to be able to make a living just like everyone else.

Value is often forgotten and instead people look strictly at cost. You can always find someone cheaper, but you must understand what you get in return decide how important you event is to you. Here are some key questions to ask yourself of any DJ you consider:

  1. Do you get quality, professional equipment?
  2. Do you get a 2 person team that understands your event?
  3. Will your actual DJ meet you in person before you book them?
  4. Does your DJ know how to use their technology and how to troubleshoot issues?
  5. Will they set up long before guests arrive and work with other vendors?
  6. Can they adjust to schedule changes and unplanned issues?
  7. Do they know how to do introductions, tell a story and properly use the microphone?
  8. Will they be respectful to all your guests and not play offensive music?
  9. Do they prepare well in advance for your event?
  10. Do they play music from legal and reliable sources? Not from streaming or internet sources.
  11. Do they make sure their set up looks clean and professional?
  12. Do they refrain from drinking and smoking during your event?
  13. Do they dress in proper attire and appear well groomed?
  14. Do they speak clearly and naturally without putting on a show?
  15. Do they understand proper volume, tone and clarity for the entire room?
  16. Can they multi-task with music selections, announcements, and guests?
  17. Do they know how to mix different types and eras of music?
  18. Can they adjust to the crowd and bring people to the dance floor?
  19. Do they understand they are not the focus of attention?
  20. Do they value what they do and charge appropriately for it?
  21. Do they honestly answer your questions?
  22. Do they care about you and don’t consider your day another “gig”?
  23. Are they insured?
  24. Do they clearly explain what they will and will not do?
  25. Will they give you the time and attention you deserve?
  26. Do they have a back up plan should something go wrong?
  27. Do they have experience and a good reputation?
  28. Are they someone you trust and can work with?
  29. Will they promptly answer your calls and emails?
  30. How will they make your event unique and memorable?

Any professional DJ is going to have quick and honest answers to every question. Most people only hire a DJ once in their life and so many part time amatuers count on ignorance. A bad DJ can will ruin a great event. Don’t let it happen to you.

Fashion And Function

We get to plan and attend some pretty cool events. It fascinating to see how styles change depending on where you are. So many things from the culture to climate effect the look and feel of an event.

It’s always a bit frustrating when event people assume style only comes from either New York or Los Angeles. Nothing against those cities, but each city and town has there own style and taste waiting to be discovered.

I’ve witnessed some event folks trying too hard to make an event something it’s not. food_600x450_8dfcd58851Quirky and over the top does not work if it’s not functional. Often events go for the visual appeal and forget everything else. If you have triangle plates and tiny forks it may look cool, but your guests may starve trying to get food to their mouth.

Speaking of food, I’m adventurous when it comes to cuisine, but not everyone is. If you have to pause to decide if something is modern art or edible there is a problem.

Not all of your guests want to, or are able to wind their way through a maze of sensory overload. Sometimes easy access to a drink is more important than if that drink shoots from the fingertip of a woman dressed like a vineyard.

I love creative elements in events. I love things that entertain and catch the eye, but it has to be a functional part of the overall presentation. It’s tempting to plan an event to try to impress others and create your next portfolio piece, however unless all the elements work well, that event fails even if it looks great.