There are plenty of challenges for anyone who starts a business. The last thing one needs to do is create additional obstacles. I’ve seen a trend of people attempting to create a “cool company name” by misspelling words or coming up with a name that has nothing to do with what they actually do.
Misspelling words makes it difficult for the world to find you. If you spell “Productions” “Produckshuns” how is anyone supposed to know that?
There is a company called “Perfect Jewels of Paradise” what do you think they do? I’d guess floral or jewelry. No, they do event planning. If you search for them you find a broken link to a Facebook page. Not a great marketing plan.
Finding a good business name is no easy feat and there are some advantages to offbeat names. Unusual names are most likely available as domain names. They’re easier for consumers to find in organic searches if they are searching for your exact name. They also provide brand definition, but you must consider how to apply and manage your branding.
If your name is too weird, offensive or difficult to understand, pronounce, spell or remember you may have a problem.
Use humor and education to help people remember your name. Your name must be a part of your brand message and consistently build upon your name.