According to a report by event technology company Bizzabo, 76% of organizers believe in person events will become increasingly critical to their organization’s success in the coming years. These numbers have increased from Bizzabo’s 2022 in-person sentiment survey, in which 72% of organizers said in-person events were crucial to their overall marketing strategy.This reaffirms the value of face-to-face interactions and the return of the dominance of in-person gatherings.
Despite the rise of virtual alternatives during the COVID-19 pandemic, 86% of organizers plan to schedule more or the same number of in-person events in 2024 compared to 2023. This demonstrates a growing confidence in the resilience and enduring impact of onsite meetings.
According to the same report, 70% of attendees say in-person B2B conferences offer the best opportunity to learn about new products or services, and 78% say they offer the best chance to network.
Almost half of event organizers have grown their events teams in the past year. In total, 31% of organizers now have event teams of more than ten people. This number was only 10.2% in 2020.
Eventspark 